Digital Marketing Coordinator

Beautylish is seeking a Digital Marketing Coordinator for our skincare brand, Good Molecules. The idea behind Good Molecules is simple: skincare that works at a fair price. Founded by a team of beauty industry veterans, Good Molecules creates skincare solutions with best-in-class ingredients, backed by research and formulated for effectiveness. Take a look at our products and branding at goodmolecules.com

This role reports to the Digital Marketing Manager to assist with operational tasks related to social media, content, and influencer campaigns. We are seeking someone who can represent the brand professionally to our partners and bring creativity and trend awareness to our marketing. To succeed in this role you must be able to reliably track and prioritize multiple projects and deadlines and proactively communicate with your manager and partners.

Responsibilities include:

• Social Media
  • Develop, schedule, and publish content across social media platforms, including posting daily on Instagram & TikTok and weekly on Pinterest
  • Monitor social media trends, engagement, and competitor activity to optimize content strategy: provide data and analysis to back up your observations
  • Participate in community engagement on social media including responding to comments and DMs
  • Collaborate with Graphic Designer to create visually compelling content
• Influencer Campaigns
  • Identify, vet, and build relationships with influencers that align with the brand and current business goals
  • Assist in developing campaign briefs
  • Coordinate influencer campaigns, including outreach, negotiations, contracts, content approvals, invoice approvals, and other campaign logistics
  • Maintain an organized database of influencer partnerships
• Content Development
  • Pitch video ideas for the Good Molecules organic social media platforms
  • Coordinate weekly video assignments with freelance creators, review content, provide feedback, and approve videos
  • Occasionally produce your own content (filming and editing videos); you should be willing to appear in the content when needed

Qualifications include:

• 1-2 years of experience in social media marketing, influencer partnerships, or digital marketing for a direct to consumer brand, preferably in the beauty/personal care space or similar
• Familiarity with the Good Molecules brand, including products, aesthetic, and social media presence
• General knowledge of the skincare industry, including ingredients, application, trends, popular brands/products, etc.
• Active on social media (especially Instagram and/or TikTok) with demonstrated experience producing engaging content and a strong understanding of social media trends and internet culture
• Strong organizational skills, time management, and ability to prioritize to meet deadlines: you should be able to work with minimal day-today supervision and maintain productivity
• Exceptional professional communication to build relationships with influencers, proactively provide updates to manager, and receive feedback
• Exceptional attention to detail, accuracy, and consistency
• Ability to analyze data, present it effectively, and make data-driven decisions
• Proficiency in content creation tools such as Canva, Capcut, Adobe Creative Suite, Midjourney, etc.
• Familiarity with business communication and project management platforms such as Slack, Zoom, Airtable, Notion, etc.

Other Requirements:

• This is a hybrid role located in San Francisco or Nashville and requires 1 day per week minimum in-office; must be able to set up an adequate WFH/remote office with reliable internet access
• Flexible schedule to meet business needs, including ability to schedule meetings with coworkers during regular business hours and post/participate in social media engagement during activity peaks
• Must be eligible to work in the US
• Fluent in written and verbal professional English
• Must be age 18+